Dead. Than. Cool. offers handcrafted, high-quality apparel using Italian and Japanese denim sourced in Paris. It focuses on letting people express themselves and doesn't dictate what style is "cool"; it was created out of desire to reimagine and reinvent existing clothing pieces. The brand name came from Kurt Cobain’s lyric "Monkey See Monkey do, I'd rather be dead than cool."
VINTAGE INDIGO WASH
HAND DISTRESSED ABRASIONS ALL OVER
LEATHER LOGO APPLIQUE ALL OVER
FABRIC: 94% COTTON / 5% POLYESTER / 1% ELASTANE