Dead. Than. Cool. offers handcrafted, high-quality apparel using Italian and Japanese denim sourced in Paris. It focuses on letting people express themselves and doesn't dictate what style is "cool"; it was created out of desire to reimagine and reinvent existing clothing pieces. The brand name came from Kurt Cobain’s lyric "Monkey See Monkey do, I'd rather be dead than cool."
Smoke Slash Jeans by Dead Than Cool. Made from European stretch denim, these jeans boast a smoke tint wash with ripped detailing on the thighs and knees. A finishing touch of Italian leather patches are featured at the back waist and inner center front.
Store ID: JN.480